Posted on by Rosie Lyness

Welcome to Second Store!

We are the UK’s first female-only, independent online sneaker store. We specialize in bringing you a seasonal edit of sneakers from interesting, iconic and up-and-coming brands.

Second Store takes its name from Simone de Beauvoir’s seminal Feminist text, The Second Sex, with the aim of subverting the bias towards men in the sneaker industry and making sure women feel stylish, empowered and Second to None in their sneaks.  You guessed it; we are all about Girl Power!

We have launched the site with a curated selection of trainers from our Autumn Winter collections showcasing the lighter, brighter styles to make the most of the Indian summer then moving into more cozy kicks as the days start to get shorter. Make sure you join our mailing list to be the first to know about our newest products as our collections are set to grow throughout the season.

We have lots of exciting collaborations with artists, photographers, musicians and writers in the pipeline, which we can’t wait to share with you. We like to crown the women we collaborate with as our ‘Second Sisters’, so if you have a talent you would like us to share on our Journal, we would love to hear from you.

We also like to show our appreciation for the inspirational women in our lives so if you know anyone who you would like to nominate for a #SecondSisterShoutOut then you know what to do – get in touch – and tell us their story.

Thanks so much for checking out the store. We hope to see you again soon.